Hudson Yards

At Hudson Yards, New York’s newest shopping destination, the goal was to provide the customer a new shopping experience and serve as the next design evolution of Modern Luxury. Here, we integrated the millwork into the architecture, integrating the framework of the shelving into the ceiling and storefront, providing a transparent view into the store. All developed wall systems are fully lit and flexible, allowing for future category growth and seasonal floor sets. The “pink” room can become a stage for in-store pop-up experiences.